«
»

The Playface

By DYD / August 28th, 2009 / Post A Comment

Sony redesigned PS3 and asked Wieden+Kennedy Tokyo to develop the campaign for it. They came up with The Playface: “It’s that face you make when you are playing video games and concentrating so much that you don’t even realize the kind of expressions you are making. And everyone has a different one.” They filmed 50 people in the heat of gaming and edited it beautifully.

To be honest, I’m convinced this a complete rip off of Robbie Cooper’s Immersion. But I’ll let it slide, seeing as how I like ‘em both.

www.playface.jp

Categories: Entertainment

Tags: / /

Share article on: Twitter / Delicious / Digg / Facebook / Myspace

Leave a Reply